The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa

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The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa

The number one retailer in Europe and the second-largest retailer in the world is Carrefour. In Malaysia, Carrefour is a leading hypermarket chain selling a wide range of household grocery products ranging from frozen goods and fresh products to textiles, garments and shoes, as well as electrical go...

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Bibliographic Details
Main Author:	Ahmad Musa, Dina Azua
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Customer services. Customer relations Department stores
Online Access:	https://ir.uitm.edu.my/id/eprint/21394/

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