The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff

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The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff

The purpose of this study is to evaluate the effectiveness of road show promotion of A'Famosa Sales and Marketing Sdn. Bhd, in Kuala Lumpur. This is done by identifying several variables, which are thought able to give positive impact to sales, through surveys conducted on A'Famosa road sh...

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Bibliographic Details
Main Author:	Mohd Shariff, Amir Hussein
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Direct marketing. Multilevel marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Sales promotion
Online Access:	https://ir.uitm.edu.my/id/eprint/21392/

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