The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff
The purpose of this study is to evaluate the effectiveness of road show promotion of A'Famosa Sales and Marketing Sdn. Bhd, in Kuala Lumpur. This is done by identifying several variables, which are thought able to give positive impact to sales, through surveys conducted on A'Famosa road sh...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21392/ |
| _version_ | 1848805234072092672 |
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| author | Mohd Shariff, Amir Hussein |
| author_facet | Mohd Shariff, Amir Hussein |
| author_sort | Mohd Shariff, Amir Hussein |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to evaluate the effectiveness of road show promotion of A'Famosa Sales and Marketing Sdn. Bhd, in Kuala Lumpur. This is done by identifying several variables, which are thought able to give positive impact to sales, through surveys conducted on A'Famosa road show customers. Several analyses are carried out to evaluate the effectiveness. Methods such as frequency, crosstabulation and correlation analysis are used in this research. This study is conducted by using probability sampling with questionnaires distributed to A'Famosa road show customers; a total of 50 respondents answered the questionnaires.
The three main variables identified in this study are Sales Person, Packages and Promotion Booth. These are thought to be the key variables in determining A'Famosa road show effectiveness. Demographic profiles of customers (age and income) are also used while determining the frequency of purchase of A'Famosa packages. Data analysis is conducted by using the SPSS program. Data analysis like frequency analysis, cross tabulation, regression analysis and the ANOVA test are employed in this study. For the findings, sales person variables are the most really affect the promotion performance. The packages and promotion booth variables are not the key that really give affects the road show performance. Sales person got highest significant value that really affect road show promotion. |
| first_indexed | 2025-11-14T22:07:47Z |
| format | Student Project |
| id | uitm-21392 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:07:47Z |
| publishDate | 2007 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-213922018-11-01T10:07:48Z https://ir.uitm.edu.my/id/eprint/21392/ The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff Mohd Shariff, Amir Hussein Direct marketing. Multilevel marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Sales promotion The purpose of this study is to evaluate the effectiveness of road show promotion of A'Famosa Sales and Marketing Sdn. Bhd, in Kuala Lumpur. This is done by identifying several variables, which are thought able to give positive impact to sales, through surveys conducted on A'Famosa road show customers. Several analyses are carried out to evaluate the effectiveness. Methods such as frequency, crosstabulation and correlation analysis are used in this research. This study is conducted by using probability sampling with questionnaires distributed to A'Famosa road show customers; a total of 50 respondents answered the questionnaires. The three main variables identified in this study are Sales Person, Packages and Promotion Booth. These are thought to be the key variables in determining A'Famosa road show effectiveness. Demographic profiles of customers (age and income) are also used while determining the frequency of purchase of A'Famosa packages. Data analysis is conducted by using the SPSS program. Data analysis like frequency analysis, cross tabulation, regression analysis and the ANOVA test are employed in this study. For the findings, sales person variables are the most really affect the promotion performance. The packages and promotion booth variables are not the key that really give affects the road show performance. Sales person got highest significant value that really affect road show promotion. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21392/1/PPb_AMIR%20HUSSEIN%20MOHD%20SHARIFF%20M%20BM%2007_5.pdf Mohd Shariff, Amir Hussein (2007) The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff. (2007) [Student Project] <http://terminalib.uitm.edu.my/21392.pdf> (Unpublished) |
| spellingShingle | Direct marketing. Multilevel marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Sales promotion Mohd Shariff, Amir Hussein The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff |
| title | The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff |
| title_full | The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff |
| title_fullStr | The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff |
| title_full_unstemmed | The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff |
| title_short | The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff |
| title_sort | effectiveness of a'famosa road show promotion for the year 2005 / 2006 / amir hussein mohd shariff |
| topic | Direct marketing. Multilevel marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Sales promotion |
| url | https://ir.uitm.edu.my/id/eprint/21392/ |