The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah

QR Code

The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah

In general, promotion is the basic prominent in ensure each new firms penetrate market and keep sustaining growth for existing firms. However, after all this while, MSCorp had used almost all tools to promote their products to the public, but then, it still doesn't show any positive results. Wi...

Full description

Bibliographic Details
Main Author:	Abd Patah, Alfiee Qusyairi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Sales promotion
Online Access:	https://ir.uitm.edu.my/id/eprint/21391/

Similar Items

Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz
by: Abd Aziz, Wan Shazana
Published: (2010)

Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar
by: Omar, Nur Farhana
Published: (2018)

An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff
by: Yussoff, Sofinah
Published: (2009)

Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar
by: Omar, Siti Nazirah
Published: (2006)

Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin
by: Amiruddin, Hana Azleen
Published: (2007)

Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir
by: Kadir, Norlilah
Published: (2015)

Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
by: Abdul Azis, Shahiela Akma
Published: (2005)

The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani
by: Abdul Rohani, Nor Fitrina
Published: (2009)

Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya
by: Mohd Yahya, Khairil Imran
Published: (2009)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun
by: Muhammad @ Harun, Musa
Published: (2009)

Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad
by: Mohamad, Khairunnisa
Published: (2011)

The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim
by: Naim, Noor Aznina
Published: (2006)

Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh
by: Md Salleh, Nor Hafizah
Published: (2009)

The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi
by: Suhairi, Nurkhairiyah
Published: (2014)

Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan
by: Md Tarmudi, Suhaili, et al.
Published: (2014)

The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]
by: Bohari, Abdul Manaf, et al.
Published: (2010)

Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
by: Zainal Abidin, Nor Fadzilla
Published: (2018)

Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad
by: Mohamad, Mohd Faizal
Published: (2007)

Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak
by: Abdul Razak, Arsyad
Published: (2011)

The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad
by: Saad, Mohd Alif Nurfahmi
Published: (2011)

Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim
by: Hashim, Syahirah Maimunah
Published: (2019)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza
by: Muhammad Redza, Natassya
Published: (2015)

Technology Based Business Idea Blueprint (MUDA Enterprise) / Muhamad Danial Hairudin
by: Hairudin, Muhamad Danial
Published: (2020)

The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin
by: Wan Mohd Salleh, Wan Muhammad Haneef, et al.
Published: (2015)

Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham
by: Badrul Hisham, Muhammad Ikram
Published: (2018)

Marketing the Sabah Museum in year 2000 / Christopher John Baptist
by: John Baptist, Christopher
Published: (1993)

A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon
by: Saharon, Mohd Nazrul Ikram
Published: (2004)

The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin
by: Zainal Abidin, Soraya Zainal
Published: (2005)

Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu
by: Sabtu, Qurratu ‘aini
Published: (2010)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin
by: Jalaluddin, Abu Izzat
Published: (2014)

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
by: Mohd Ali, Nurlyiana
Published: (2016)

Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie
by: Mohd Rafie, Nur Atiqah
Published: (2019)

The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad
by: Mohamad, Mohamad Taufiq
Published: (2009)

Customer satisfaction through services offer by Metro Driving Academy (MDA) towards its customer / Wan Nur Hidayah Abdul Nasir
by: Abdul Nasir, Wan Nur Hidayah
Published: (2009)

Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman
by: Rosman, Siti Najihah
Published: (2018)

Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin
by: Mahmud Hishamuddin, Hanisah
Published: (2019)

Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan
by: Muhamad Mazlan, Norhayati
Published: (2013)

Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim
by: Hashim, Nurul Soleha
Published: (2018)

7P’s marketing strategy affecting customer purchase intention towards a house in Arataz Equity Sdn.Bhd / Nik Dalila Nik Aziz
by: Nik Aziz, Nik Dalila
Published: (2009)

Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin
by: Jamaludin, Siti Ainun Mardiah
Published: (2008)