Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim

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Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim

Perbadanan Nasional Berhad (PNS) is the organization that provides their customers with service sector in financing. Their customers are Bumiputera Entrepreneur who is interested to involve in franchise business. Customers of PNS are including bumiputera franchisors and bumiputera franchisees. This...

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Bibliographic Details
Main Author:	Abu Karim, Affaniza
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer satisfaction Retail trade Franchises (Retail trade)
Online Access:	https://ir.uitm.edu.my/id/eprint/21387/

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