Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin

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Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin

Telekom Malaysia (TM) Berhad is the largest telecommunication company a leading regional information and communication groups, offers a comprehensive range of communication and services and solution in fixed-line, mobile, data and broadband in Malaysia. It is a near monopoly on the fixed line networ...

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Bibliographic Details
Main Author:	Shariffudin, Siti Nor Ain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/21305/

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