The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir

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The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir

During the last decade, smartphone has gained popularity around the world. Smartphone technology can be characterized as a multi-function device that helps people to manage their task. Despite a huge spike in smartphone use, the Generation Y or the Millennials ordinarily are negligent of the consecu...

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Bibliographic Details
Main Author:	Abd Kadir, Siti Munirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Cell phone services industry. Wireless telephone industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/21301/

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