The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir
During the last decade, smartphone has gained popularity around the world. Smartphone technology can be characterized as a multi-function device that helps people to manage their task. Despite a huge spike in smartphone use, the Generation Y or the Millennials ordinarily are negligent of the consecu...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/21301/ |
| _version_ | 1848805213443457024 |
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| author | Abd Kadir, Siti Munirah |
| author_facet | Abd Kadir, Siti Munirah |
| author_sort | Abd Kadir, Siti Munirah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | During the last decade, smartphone has gained popularity around the world. Smartphone technology can be characterized as a multi-function device that helps people to manage their task. Despite a huge spike in smartphone use, the Generation Y or the Millennials ordinarily are negligent of the consecution being too dependent on smartphones. Consequently, this study ought to investigate the factors affecting dependency on smartphone behavior towards selected Millennials in Johor Bahru. This study reviewed several theories of anxiety, obsession, social withdrawal, and reliance as possible factors affecting dependency on smartphone behavior towards selected Millennials in Johor Bahru. A convenience sampling technique was used to select a sample of 384 respondents from target population of 536,900 Millennials in Johor Bahru. Data analysis was carried out using quantitative technique with the aid of Statistical Package for Social Science (SPSS). Pursuant to the findings, it was discovered that all four independent variables; anxiety, obsession, social withdrawal, and reliance have shown positive association with dependency on smartphone. |
| first_indexed | 2025-11-14T22:07:28Z |
| format | Student Project |
| id | uitm-21301 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:07:28Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-213012018-10-23T04:20:39Z https://ir.uitm.edu.my/id/eprint/21301/ The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir Abd Kadir, Siti Munirah Cell phone services industry. Wireless telephone industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling During the last decade, smartphone has gained popularity around the world. Smartphone technology can be characterized as a multi-function device that helps people to manage their task. Despite a huge spike in smartphone use, the Generation Y or the Millennials ordinarily are negligent of the consecution being too dependent on smartphones. Consequently, this study ought to investigate the factors affecting dependency on smartphone behavior towards selected Millennials in Johor Bahru. This study reviewed several theories of anxiety, obsession, social withdrawal, and reliance as possible factors affecting dependency on smartphone behavior towards selected Millennials in Johor Bahru. A convenience sampling technique was used to select a sample of 384 respondents from target population of 536,900 Millennials in Johor Bahru. Data analysis was carried out using quantitative technique with the aid of Statistical Package for Social Science (SPSS). Pursuant to the findings, it was discovered that all four independent variables; anxiety, obsession, social withdrawal, and reliance have shown positive association with dependency on smartphone. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21301/1/PPb_SITI%20MUNIRAH%20ABD%20KADIR%20M%20BM%2018_5.pdf Abd Kadir, Siti Munirah (2018) The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir. (2018) [Student Project] <http://terminalib.uitm.edu.my/21301.pdf> (Unpublished) |
| spellingShingle | Cell phone services industry. Wireless telephone industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abd Kadir, Siti Munirah The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir |
| title | The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir |
| title_full | The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir |
| title_fullStr | The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir |
| title_full_unstemmed | The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir |
| title_short | The factors affecting dependency on smartphone behaviour towards selected millennials in Johor Bahru / Siti Munirah Abd Kadir |
| title_sort | factors affecting dependency on smartphone behaviour towards selected millennials in johor bahru / siti munirah abd kadir |
| topic | Cell phone services industry. Wireless telephone industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/21301/ |