The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim

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The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim

As we know maintaining a loyal customer is easier than gaining a new customer so most retailers are now starting to realize that the in-store displays are important in attracting customers. When a retailer presents their merchandise by putting it on a display, their goal is to turn store traffic int...

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Bibliographic Details
Main Author:	Mohd Kasim, Siti Hajar
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Market surveys. Including brand choice. Brand loyalty Department stores Display of merchandise. Show windows. Showrooms
Online Access:	https://ir.uitm.edu.my/id/eprint/21298/

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