Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi

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Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi

Bakery products have gained popularity in Malaysia recently. However Muslim consumers are still concerned of the safety, quality composition and the Halal concept of bakery products. They want to know the origin of the ingredient used and the way it was processed. The bakery ingredient should be tes...

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Bibliographic Details
Main Author:	Hilmi, Siti Aishah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/21284/

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