The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin

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The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin

The purpose of study is to identify the awareness of customers towards marketing campaign of Denai Alam residential done by Guthrie Properties Development Holding Berhad (GPDH). It also will help the company to determine whether their marketing campaign had been done effectively or not. Based on the...

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Bibliographic Details
Main Author:	Kamarudin, Rahah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/21270/

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