Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan

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Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan

This research explores on factors contributes on consumer buying behavior in Faculty Media and Communication student in Universiti Teknologi MARA Kampus Alor Gajah Melaka. This research also determined the factors consumer buying behavior at Faculty Media and Communication student in Universiti Tekn...

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Bibliographic Details
Main Author:	Ruslan, Qhairun
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Consumers. Consumer demand. Consumption Market surveys. Including brand choice. Brand loyalty Melaka Universiti Teknologi MARA
Online Access:	https://ir.uitm.edu.my/id/eprint/21269/

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