Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah

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Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah

This study examines on consumer purchase intention on buying organic skin care products in Malaysia. The independent variables that are used in this study are attitude, subjective norm, perceived behavior control, consumer values and past experiences with organic skin care products. The results were...

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Bibliographic Details
Main Author:	Abdullah, Puteri Afiqah Auni
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/21263/

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