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Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin

This research purpose is to study the factors that influencing brand equity of sportswear brand among generation Y in UiTM Bandaraya Melaka. Since there are a lot of new brand come into the industry, brand equity become more crucial day by day. Moreover, there are varieties of factors to achieve hig...

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Bibliographic Details
Main Author:	Noorafuddin, Nurul Fatihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Melaka Universiti Teknologi MARA
Online Access:	https://ir.uitm.edu.my/id/eprint/21222/

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