The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar

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The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar

The purpose of this research is to study the audience's perception towards RTM's TV programs and its Corporate Image In Selangor. Moreover, this study is to identify the attributes that influence the sensitivity of audience towards the value of TV programs offered by RTM and to find out th...

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Bibliographic Details
Main Author:	Mohd Anuar, Nursyamimi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Public relations. Industrial publicity Corporate image Broadcasting. Radio and television broadcasting Social perception. Social cognition
Online Access:	https://ir.uitm.edu.my/id/eprint/21204/

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