Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris

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Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris

Luxury brands are said to have high income elasticity of demand, as people become wealthier, they will buy more and more of the luxury good. Somehow, income elasticity of demand is not constant with respect to income, as it may change sign at different levels of income. That is to say, a luxury bran...

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Bibliographic Details
Main Author:	Idris, Nurfazliana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Melaka
Online Access:	https://ir.uitm.edu.my/id/eprint/21195/

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