The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri

QR Code

The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri

The development of effective customer relationships is increasingly recognized as an important component of marketing strategies. The purpose of this research is to examine the impact of relationship marketing underpinnings namely, trust, commitment, communication and conflict handling on the qualit...

Full description

Bibliographic Details
Main Author:	Basri, Nurfadhilah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Telecommunication industry. Telegraph Market surveys. Including brand choice. Brand loyalty Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/21192/

Similar Items

The effect of perceived service recovery justice on customer loyalty: role of customer affection as moderator in Malaysian telecommunication industry / Siti Aisyah Yaakob …[et al.]
by: Yaakob, Siti Aisyah, et al.
Published: (2017)

Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili
by: Roslaili, Lily Suryana
Published: (2011)

Factors influencing customers to choose Ar Rahnu in Bank Rakyat Sungai Buloh / Siti Nur Fashah Roslan
by: Roslan, Siti Nur Fashah
Published: (2011)

Managing customer retention in Etiqa Takaful Khiron’s Agency Group: a manifestation of theory and practices / Nur Arfah Mustapha
by: Mustapha, Nur Arfah
Published: (2010)

The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman
by: Abdul Malek, Rosmalawaty, et al.
Published: (2015)

Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria
by: Zakaria, Mohd Azraf
Published: (2011)

Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli
by: Ahmad Zolkifli, Yasmin Kaisah
Published: (2019)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
by: Mohammadi, Alireza
Published: (2019)

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
by: Abd Aziz, Norzalita, et al.
Published: (2019)

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat
by: Mihat, Muhamad Sukur
Published: (2011)

Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan
by: Hasan, Hairul Fadzlee Hisham
Published: (2005)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
by: Mohamad Nizam, Nurul Aida
Published: (2019)

The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy
by: Azmy, Nur Ain
Published: (2019)

The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi
by: Azmi, Nurulizza
Published: (2011)

The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman
by: Raman, Nur Nazihah
Published: (2011)

The relationship between quality service by Enterprise Wide Risk Management (EWRM) towards customer satisfaction / Nurzalina Md Azlan
by: Md Azlan, Nurzalina
Published: (2011)

Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat
by: Mahat, Siti Fatimah
Published: (2013)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
by: Kamalludin, Mohd Naguib Ainuddin
Published: (2015)

Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin
by: Sharifpuddin, Khairul Bariah
Published: (2010)

A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad
by: Saad, Nur Amalina
Published: (2019)

The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin
by: Abdul Majid, Muhammad Faheem, et al.
Published: (2016)

The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria
by: Mohamad Hasim, Nur Syafiqah Aqilah, et al.
Published: (2016)

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
by: Mohd Nor, Mohd Faizul
Published: (2011)

Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi
by: Noor Azizi, Syaza
Published: (2015)

Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin
by: Safaruddin, Norfa'izah
Published: (2007)

Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar
by: Moktar, Muhammad Fadhil
Published: (2018)

The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud
by: Mohd Daud, Mohd Fadzil
Published: (2006)

Enhancing the service quality as a strategy of maintaining competitive position in Malaysian telecommunication industry; a focus on Telekom Malaysia Berhad Gajah Berang, Malacca / Norfa Dila Mohd. Noh
by: Mohd. Noh, Norfa Dila
Published: (2001)

The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei
by: Raja Ahmad Shafiei, Raja Shahrizal
Published: (2005)

The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria
by: Zakaria, Nik Mohd Hanis
Published: (2009)

Brand loyalty on sport shoes purchase : a Malaysian perspective
by: Chong, Justin
Published: (2000)

The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin
by: Zaludin, Fatin Asfea
Published: (2019)

Factors that contribute to the customer loyalty of Takaful Ikhlas Sdn Bhd / Noryusniza Che Mat Nasir
by: Che Mat Nasir, Noryusniza
Published: (2011)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
by: Abdullah, Mohamad Azali
Published: (2018)

Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi
by: Nor Azmi, Nadzrin Azri
Published: (2014)

A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad
by: Ahmad Foad, Nurwasila
Published: (2009)

The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain
by: Zulkarnain, Tun Frisha Fazara
Published: (2009)

The effects of perceived service fairness on satisfaction among customers in TM Point Taiping Perak / Mohamad Amirul Zharif Mohd Azlee
by: Mohd Azlee, Mohamad Amirul Zharif
Published: (2014)

Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
by: Abdull Sattar@Ismail, Aziemah
Published: (2015)