The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas

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The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas

The research of "The Effectiveness of Promotional Tools of Pusat Zakat Melaka (PZM) was conducted with four objectives which are first to determine the current level of the effectiveness of the promotional tools used by Pusat Zakat Melaka, second to identify the most effective promotional tools...

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Bibliographic Details
Main Author:	Abas, Norlela
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Alms (Zakat) Marketing Market segmentation. Target marketing Promotions Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/21129/

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