Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan

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Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan

Rubberwood has become the most precious asset for our country. Its demand has increasingly from time to time due to high demand for furniture and other products manufacturing. This has seen as an opportunity not to waste by smallholders because this industry will give many benefits to smallholders e...

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Bibliographic Details
Main Author:	Ruslan, Norizzatina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Rubber industry and trade Marketing Product management Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/21121/

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