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The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan

A brand with strong brand equity is a very valuable asset. Measuring the actual equity of a brand name is difficult. The consumers who trust and display loyalty toward a brand are willing to try to adopt brand extension. Thus, this study is undertaken to examine what are the pertinent factors that l...

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Bibliographic Details
Main Author:	Hassan, Norhaslia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Branding (Marketing) Product management Market surveys. Including brand choice. Brand loyalty Business communication. Including business report writing, business correspondence Brand name products
Online Access:	https://ir.uitm.edu.my/id/eprint/21102/

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