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Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad

Scientige Sdn Bhd is a company that involve in the oil, gas and petrochemical industry and the company offer various products and services in the field. Since the company is still new in the market ( 2 years in the field) , the company required to have strong brand positioning so that the client wil...

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Bibliographic Details
Main Author:	Ahmad, Norhaidah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Branding (Marketing) Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/21095/

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