A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad

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A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad

This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice q...

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Bibliographic Details
Main Author:	Yoep Ahmad, Noreen
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/21084/

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