Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen

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Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen

Recently, many companies involved in spices industries whereby companies try to introduce formulated spices with different recipe. FAIZA MARKETING is one of the company that marketed formulates spices, while introduce new formulated recipe to target segment. Company try to penetrate leader market wh...

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Bibliographic Details
Main Author:	Md Noksen, Noorezati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2004
Subjects:	Market segmentation. Target marketing Product management Market surveys. Including brand choice. Brand loyalty Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/21069/

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