Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab

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Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab

Halal food is a basic need to every Muslim. It is a universal food requirement, well accepted not only by Muslims but also non-Muslims. Due to greater awareness among Muslims on their responsibility to consume only halal food, the demand for halal food is on the rise. The average halal consumer will...

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Bibliographic Details
Main Author:	Abd Wahab, Nadzirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/21041/

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