Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin

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Farmers’ market participant perceived service quality of FAMA / Farhanah Jamalludin

The scope of study in this research is Farmers’ Market participant perceived service quality of FAMA. In this study, the researcher uses the SERVQUAL model to measuring the service quality. The problem occur when have the differences between the customer expectation and customer perception. The firm...

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Bibliographic Details
Main Author:	Jamalludin, Farhanah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Agriculture and the environment
Online Access:	https://ir.uitm.edu.my/id/eprint/20921/

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