Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar

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Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar

The purpose of this research is to know the consumers respondent whether they are noticeable and aware about the promotional strategies that implemented by FAMA in Melaka state. The promotional strategies consist of elements such as advertising, personal selling, public relations and sale promotions...

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Bibliographic Details
Main Author:	Mohamad Jaapar, Mohd Shafiq
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumers. Consumer demand. Consumption Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/20918/

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