The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad

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The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad

One Two Three Communication (M) Sdn. Bhd. is the key dealer of Celcom which promotes and sells Celcom's products. In year 2008, the sales for postpaid Celcom Executive Plan 50 (CEP 50) not achieved monthly sales target. Due to that problem matter, researcher do the research study on effectivene...

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Bibliographic Details
Main Author:	Ahmad, Mohd Hafiz
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing research. Marketing research companies. Sales forecasting Sales promotion Telecommunication
Online Access:	https://ir.uitm.edu.my/id/eprint/20905/

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