The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal

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The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal

In this modern day business environment, the business world is getting more competitive and aggressive each day. Business competes with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent in...

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Bibliographic Details
Main Author:	Mustafa Kamal, Mohd Farihan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Business education Promotions Institutions of higher education
Online Access:	https://ir.uitm.edu.my/id/eprint/20901/

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