A case study on perceived waiting time, customer satisfaction and repatronization at Kentucky Fried Chicken (KFC), i-City, Section 7, Shah Alam / Wan Nur Farhana Wan Sazali and Maisarah Mazlan

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A case study on perceived waiting time, customer satisfaction and repatronization at Kentucky Fried Chicken (KFC), i-City, Section 7, Shah Alam / Wan Nur Farhana Wan Sazali and Maisarah Mazlan

Quick Service Restaurants (QSR) are restaurants that offer convenience and value services with specific characteristic both by their fast food cuisine and minimal table services. However, the service presented at many of QSR outlet are below the established standard of operation as well as not provi...

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Bibliographic Details
Main Authors:	Wan Sazali, Wan Nur Farhana, Mazlan, Maisarah
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism Management 2013
Subjects:	Customer services. Customer relations Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/20895/

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