Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]

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Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]

The tourism industry holds huge potential for Melaka with its inception as World Heritage Site (WHS) by UNESCO on 8 July 2008. In the effort to promote heritage tourism, tourism authorities and businesses must be aware of the need to shift away from mass tourism towards a more responsible tourism. T...

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Bibliographic Details
Main Authors:	Abd Rahim, Faizah, Hassan, Faridah, Teo, Carol, Boon Chui, Mohd Khan, Noor Rita, Chuah, Soo Cheng
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2013
Subjects:	Travel and state. Tourism Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/20891/

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