The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti

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The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti

As a company that has being appointed to promote and sell the Celcom Broadband by Celcom (M) Berhad, One Two Three Communications (M) Sdn Bhd has to maintain its sales performance every month. Based on their monthly sales report, the company faced a problem not achieving the monthly sales target. Th...

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Bibliographic Details
Main Author:	Marti, Mohammad Ikhwan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Decision making Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Telecommunication
Online Access:	https://ir.uitm.edu.my/id/eprint/20886/

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