The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti
As a company that has being appointed to promote and sell the Celcom Broadband by Celcom (M) Berhad, One Two Three Communications (M) Sdn Bhd has to maintain its sales performance every month. Based on their monthly sales report, the company faced a problem not achieving the monthly sales target. Th...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/20886/ |
| _version_ | 1848805111543889920 |
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| author | Marti, Mohammad Ikhwan |
| author_facet | Marti, Mohammad Ikhwan |
| author_sort | Marti, Mohammad Ikhwan |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | As a company that has being appointed to promote and sell the Celcom Broadband by Celcom (M) Berhad, One Two Three Communications (M) Sdn Bhd has to maintain its sales performance every month. Based on their monthly sales report, the company faced a problem not achieving the monthly sales target. The research of “The Impact of Marketing Mix Elements towards Customer Buying Decision in Purchasing Celcom Broadband:Case Study in Bandar Melaka” has several objectives which is first, to determine whether the marketing mix elements give an impact towards customer buying decision in purchasing Celcom Broadband. Secondly, to identify the most influencing marketing mix elements towards customer buying decision in purchasing Celcom Broadband. And lastly, to provide suggestion and recommendation that can help One Two Three Communication to enhance their sales on Celcom Broadband.
In this study, the researcher used research design of descriptive research and causal research. Researcher use convenience sampling for this study. Researcher distributed the questionnaire to respondents randomly around Bandar Melaka for primary data and other sources are from reports journals and so on. Based on Frequency Analysis, Cross Tabulation Analysis and Regression Analysis, a clear findings and results are observed showed that place is the most influencing marketing mix elements that give a major impact towards customer buying decision in purchasing Celcom Broadband. |
| first_indexed | 2025-11-14T22:05:50Z |
| format | Student Project |
| id | uitm-20886 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:05:50Z |
| publishDate | 2008 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-208862018-09-08T05:58:51Z https://ir.uitm.edu.my/id/eprint/20886/ The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti Marti, Mohammad Ikhwan Decision making Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Telecommunication As a company that has being appointed to promote and sell the Celcom Broadband by Celcom (M) Berhad, One Two Three Communications (M) Sdn Bhd has to maintain its sales performance every month. Based on their monthly sales report, the company faced a problem not achieving the monthly sales target. The research of “The Impact of Marketing Mix Elements towards Customer Buying Decision in Purchasing Celcom Broadband:Case Study in Bandar Melaka” has several objectives which is first, to determine whether the marketing mix elements give an impact towards customer buying decision in purchasing Celcom Broadband. Secondly, to identify the most influencing marketing mix elements towards customer buying decision in purchasing Celcom Broadband. And lastly, to provide suggestion and recommendation that can help One Two Three Communication to enhance their sales on Celcom Broadband. In this study, the researcher used research design of descriptive research and causal research. Researcher use convenience sampling for this study. Researcher distributed the questionnaire to respondents randomly around Bandar Melaka for primary data and other sources are from reports journals and so on. Based on Frequency Analysis, Cross Tabulation Analysis and Regression Analysis, a clear findings and results are observed showed that place is the most influencing marketing mix elements that give a major impact towards customer buying decision in purchasing Celcom Broadband. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/20886/1/PPb_MOHAMMAD%20IKHWAN%20MARTI%20M%20BM%2008_5.pdf Marti, Mohammad Ikhwan (2008) The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. (2008) [Student Project] <http://terminalib.uitm.edu.my/20886.pdf> (Unpublished) |
| spellingShingle | Decision making Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Telecommunication Marti, Mohammad Ikhwan The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti |
| title | The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti |
| title_full | The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti |
| title_fullStr | The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti |
| title_full_unstemmed | The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti |
| title_short | The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti |
| title_sort | impact of marketing mix elements towards customer buying decision in purchasing celcom broadband: case study in bandar melaka / mohammad ikhwan marti |
| topic | Decision making Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Telecommunication |
| url | https://ir.uitm.edu.my/id/eprint/20886/ |