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The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah

High brand equity is very important to companies in order to compete in the global market today. This paper examines the relationship between brand equity and customer purchase intention in relation to Agromas products. Brand equity elements consists of brand awareness, brand loyalty, perceived qual...

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Bibliographic Details
Main Author:	Abdullah, Mohamad Azali
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Product management Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/20878/

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