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The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan

Carrefour is the world's second largest retailer, Carrefour SA operates more than 10,300 stores in France and abroad under more than two dozen names including Carrefour, Champion, Shopi, Marche Plus, Dia, Ed, and Promocash. The company merged with Promodes SA in 2000 to become Europe's lea...

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Bibliographic Details
Main Author:	Hassan, Khairah Liyana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing Product management Retail trade Sales promotion By product, profession, service, or industry,
Online Access:	https://ir.uitm.edu.my/id/eprint/20869/

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