Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam

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Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam

The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral...

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Bibliographic Details
Main Author:	Naezam, Husna Izzati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Food industry and trade. Halal food industry. Certification Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/20861/

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