Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam
The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/20861/ |
| _version_ | 1848805104847683584 |
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| author | Naezam, Husna Izzati |
| author_facet | Naezam, Husna Izzati |
| author_sort | Naezam, Husna Izzati |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products. |
| first_indexed | 2025-11-14T22:05:44Z |
| format | Student Project |
| id | uitm-20861 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:05:44Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-208612018-08-14T02:49:52Z https://ir.uitm.edu.my/id/eprint/20861/ Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam Naezam, Husna Izzati Food industry and trade. Halal food industry. Certification Purchasing. Selling. Sales personnel. Sales executives The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/20861/1/PPb_HUSNA%20IZZATI%20NAEZAM%20M%20BM%2018_5.pdf Naezam, Husna Izzati (2018) Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam. (2018) [Student Project] <http://terminalib.uitm.edu.my/20861.pdf> (Unpublished) |
| spellingShingle | Food industry and trade. Halal food industry. Certification Purchasing. Selling. Sales personnel. Sales executives Naezam, Husna Izzati Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam |
| title | Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam |
| title_full | Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam |
| title_fullStr | Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam |
| title_full_unstemmed | Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam |
| title_short | Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam |
| title_sort | factors influence non-muslim intention to purchase halal food products / husna izzati naezam |
| topic | Food industry and trade. Halal food industry. Certification Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/20861/ |