Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim

Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim

Consumers make many buying decisions every day. Some of the products are of quality and some are not. This leads to consumers seeking guidelines in making their purchases. This is important to prevent consumers from being cheated by irresponsible traders. Malaysian regulatory body has set electrical...

Full description

Bibliographic Details
Main Author: Mat Sakim, Harsa Ardila
Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Product safety. Safety of consumer products
Online Access:https://ir.uitm.edu.my/id/eprint/20829/

Similar Items

Similar Items