Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim

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Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim

Topic for this study is factors influencing the adoption of Halal cosmetics among young generation in Melaka. The research is based on sample of 100 respondents and the objective is to determine how product characteristics, social influence, and consumer innovativeness influencing the adoption of Ha...

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Bibliographic Details
Main Author:	Salim, Fatin Aqilah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Cosmetics Product safety. Safety of consumer products
Online Access:	https://ir.uitm.edu.my/id/eprint/20783/

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