Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim
Topic for this study is factors influencing the adoption of Halal cosmetics among young generation in Melaka. The research is based on sample of 100 respondents and the objective is to determine how product characteristics, social influence, and consumer innovativeness influencing the adoption of Ha...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/20783/ |
| _version_ | 1848805088253968384 |
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| author | Salim, Fatin Aqilah |
| author_facet | Salim, Fatin Aqilah |
| author_sort | Salim, Fatin Aqilah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Topic for this study is factors influencing the adoption of Halal cosmetics among young generation in Melaka. The research is based on sample of 100 respondents and the objective is to determine how product characteristics, social influence, and consumer innovativeness influencing the adoption of Halal cosmetics. As the results show that product characteristics, social influence, and consumer innovativeness have impact on the adoption of Halal cosmetics. Based on three variables, product characteristics are the most influential factors towards the adoption of Halal cosmetics. |
| first_indexed | 2025-11-14T22:05:28Z |
| format | Student Project |
| id | uitm-20783 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:05:28Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-207832018-07-24T08:32:29Z https://ir.uitm.edu.my/id/eprint/20783/ Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim Salim, Fatin Aqilah Cosmetics Product safety. Safety of consumer products Topic for this study is factors influencing the adoption of Halal cosmetics among young generation in Melaka. The research is based on sample of 100 respondents and the objective is to determine how product characteristics, social influence, and consumer innovativeness influencing the adoption of Halal cosmetics. As the results show that product characteristics, social influence, and consumer innovativeness have impact on the adoption of Halal cosmetics. Based on three variables, product characteristics are the most influential factors towards the adoption of Halal cosmetics. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/20783/1/PPb_FATIN%20AQILAH%20SALIM%20M%20BM%2018_5.pdf Salim, Fatin Aqilah (2018) Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim. (2018) [Student Project] <http://terminalib.uitm.edu.my/20783.pdf> (Unpublished) |
| spellingShingle | Cosmetics Product safety. Safety of consumer products Salim, Fatin Aqilah Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim |
| title | Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim |
| title_full | Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim |
| title_fullStr | Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim |
| title_full_unstemmed | Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim |
| title_short | Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim |
| title_sort | factors influencing the adoption of halal cosmetics among young generation in melaka / fatin aqilah salim |
| topic | Cosmetics Product safety. Safety of consumer products |
| url | https://ir.uitm.edu.my/id/eprint/20783/ |