Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad

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Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad

The purpose of this study is to identify the factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student. The research is based on a sample of 274 respondents. The results show that attitude toward watching OVA, subjective norm and past watching of...

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Bibliographic Details
Main Author:	Anis Ahmad, Faris Ahmad
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Advertising Broadcast advertising Internet advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/20782/

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