Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan

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Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan

In recent years, Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) had achieved great success in the local automobile industry by receiving many awards and acknowledgements in local and international automotive industry. For the first time, monthly sales of Perodua passenger cars overtook sales of Proton...

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Bibliographic Details
Main Author:	Azizan, Ahmad Hafiz
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Automobile industry and trade Automotive transportation Malaysia Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/20714/

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