Social media information and hotel selection: Integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad

Social media information and hotel selection: Integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad

The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospita...

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Bibliographic Details
Main Authors: Abang Othman, Dayang Nadiah, Abdul Gani, Arni, Ahmad, Nur Farahwati
Format: Article
Language:English
Published: UiTM Press 2017
Subjects:
Travel and state. Tourism
Reservation systems
Online Access:https://ir.uitm.edu.my/id/eprint/20653/

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