Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi

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Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi

This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distribute...

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Bibliographic Details
Main Authors:	Amrahi, Amirul Muidz, Mohd Radzi, Salleh
Format:	Article
Language:	English
Published:	2014
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Building operation and housekeeping
Online Access:	https://ir.uitm.edu.my/id/eprint/20613/

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