A preliminary study on the benefits of loyalty programs in Malaysian city hotels / Jazira Anuar, Norzuwana Sumarjan and Salleh Mohd Radzi

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A preliminary study on the benefits of loyalty programs in Malaysian city hotels / Jazira Anuar, Norzuwana Sumarjan and Salleh Mohd Radzi

Hotels spend millions of dollars annually to grant benefits to their loyal members. However, despite having a huge portion of invest-ment on this loyalty program benefits, the effectiveness of such pro-grams in delivering benefits to members is still questionable. In-depth interviews of 14 hotel exe...

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Bibliographic Details
Main Authors:	Anuar, Jazira, Sumarjan, Norzuwana, Mohd Radzi, Salleh
Format:	Article
Language:	English
Published:	UiTM Press 2013
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations
Online Access:	https://ir.uitm.edu.my/id/eprint/20604/

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