Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]

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Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]

Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right timeNfor the right price. Application of YM strategies involves the hotel to practice market segmentation strategies in Malaysia has not been highlighte...

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Bibliographic Details
Main Authors:	Ahmad, Noor Azmi, Kamarudin, Syaquif Yasin, Abdul Aziz, Azdel, Bakhtiar, Mohd Faeez Saiful, Che Ahmat, Nur Hidayah
Format:	Article
Language:	English
Published:	2011
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/20588/

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