A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid

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A case study of customer perceptions in determining the product quality of Perodua cars / Ahmad Fikri Abdul Rashid

The objective of this research is to study customer perception towards the quality of Perodua cars among customers around Petaling Jaya, Selangor. The respondent selected were 300 Perodua users in Petaling Jaya area. This study is conducted because; based on the data received from Perodua, the numbe...

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Bibliographic Details
Main Author:	Abdul Rashid, Ahmad Fikri
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Success in business. Performance Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/20515/

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