Business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / Fathilatul Zakimi Abdul Hamid

Numerous studies have investigated corporate social responsibility (CSR) towards stakeholders, but little is known concerning the process of how corporations are accountable in their CSR initiatives. This study posits that accountability is an integral part of the business strategy. Hence, the s...

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Main Author: Abdul Hamid, Fathilatul Zakimi
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/20470/
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author Abdul Hamid, Fathilatul Zakimi
author_facet Abdul Hamid, Fathilatul Zakimi
author_sort Abdul Hamid, Fathilatul Zakimi
building UiTM Institutional Repository
collection Online Access
description Numerous studies have investigated corporate social responsibility (CSR) towards stakeholders, but little is known concerning the process of how corporations are accountable in their CSR initiatives. This study posits that accountability is an integral part of the business strategy. Hence, the study aims to gain a deeper understanding of corporate accountability from the perspective of CSR initiatives in Malaysia. As such, the research addressed three aims: i) to conceptualise the meaning of accountability; ii) to provide insightful understanding of institutionalised corporate accountability mechanisms; iii) to theorising the concept from a CSR business initiatives perspective. Qualitative research methodology was employed appropriate for eliciting the process of accountability from the CSR perspective. Specifically, this study comprised a multiple case study for which two telecommunications companies were selected. The telecommunications industry contributes to the country’s economic development and has a different shareholding structure from other firms…
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spelling uitm-204702018-06-11T04:24:45Z https://ir.uitm.edu.my/id/eprint/20470/ Business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / Fathilatul Zakimi Abdul Hamid Abdul Hamid, Fathilatul Zakimi Management. Industrial Management Planning. Business planning. Strategic planning Numerous studies have investigated corporate social responsibility (CSR) towards stakeholders, but little is known concerning the process of how corporations are accountable in their CSR initiatives. This study posits that accountability is an integral part of the business strategy. Hence, the study aims to gain a deeper understanding of corporate accountability from the perspective of CSR initiatives in Malaysia. As such, the research addressed three aims: i) to conceptualise the meaning of accountability; ii) to provide insightful understanding of institutionalised corporate accountability mechanisms; iii) to theorising the concept from a CSR business initiatives perspective. Qualitative research methodology was employed appropriate for eliciting the process of accountability from the CSR perspective. Specifically, this study comprised a multiple case study for which two telecommunications companies were selected. The telecommunications industry contributes to the country’s economic development and has a different shareholding structure from other firms… Institute of Graduate Studies, UiTM 2018 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/20470/1/ABS_FATHILATUL%20ZAKIMI%20ABDUL%20HAMID%20TDRA%2013%20IGS%2018.pdf Abdul Hamid, Fathilatul Zakimi (2018) Business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / Fathilatul Zakimi Abdul Hamid. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.
spellingShingle Management. Industrial Management
Planning. Business planning. Strategic planning
Abdul Hamid, Fathilatul Zakimi
Business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / Fathilatul Zakimi Abdul Hamid
title Business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / Fathilatul Zakimi Abdul Hamid
title_full Business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / Fathilatul Zakimi Abdul Hamid
title_fullStr Business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / Fathilatul Zakimi Abdul Hamid
title_full_unstemmed Business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / Fathilatul Zakimi Abdul Hamid
title_short Business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / Fathilatul Zakimi Abdul Hamid
title_sort business accountability in corporate social responsibility: case studies of a multinational corporation and a government linked company / fathilatul zakimi abdul hamid
topic Management. Industrial Management
Planning. Business planning. Strategic planning
url https://ir.uitm.edu.my/id/eprint/20470/