The determinants and relationship of customer perceived factors on loyalty for electrical and electronic product brands in Sarawak / Gloria Panit

The determinants and relationship of customer perceived factors on loyalty for electrical and electronic product brands in Sarawak / Gloria Panit

Customer loyalty is about appealing to the right customer, getting them to buy often and in higher quantities, as well as bringing in more customers. Although, many studies on loyalty have been done (e.g. Huang, 2009; Rowley, 2005; Reichheld, 2000), studies on factors affecting customer loyalty need...

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Bibliographic Details
Main Author: Panit, Gloria
Format: Thesis
Language:English
Published: 2013
Subjects:
Malaysia
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/20429/

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