Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]

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Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]

Billboard is an advertising space that is used to capture the attention of passing motorists. It is constantly visible at all time and every day of the week. Due to the distinguish nature of the billboard together with its conspicuousness, passing motorists will not be able to avoid but to notice or...

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Bibliographic Details
Main Authors:	Mohamad, Nor Atifah, Suyurno, S. Salahudin, Maulan, Sumarni, Razali, Nazarul Azali
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Subjects:	Business ethics Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/20128/

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