Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin

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Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin

The Ministry of Health Department had put in a lot of effort in promoting a better lifestyle among Malaysia society through public service announce campaign that include anti-dengue campaign throughout media, but the public doesn't care and less participated in efforts to eliminate and reduce t...

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Bibliographic Details
Main Authors:	Samsuri, Norsharina, Amin Nudin, Anith Liyana
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia General special. Including optical illusion and visual perception
Online Access:	https://ir.uitm.edu.my/id/eprint/20076/

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